Gringo’s Announces and Reveals New Logo

(La Porte, Texas) May 25, 2022 – Houston-based Gringo’s Mexican Kitchen known for their community involvement, high-quality Tex-Mex, and recognized by the iconic Las Vegas-style sign, unveiled its refreshed company logo today.

The new logo has recognizable features such as its similar shape, signature light bulbs, and iconic star, but with a more enhanced modern look and feel. “We think it’s confusingly similar, in the most positive way!” said Chief Marketing Officer, Heather McKeon. The new look allows the brand to finally trademark their identity and avoid other brands using the same, most replicated “Welcome to Fabulous Las Vegas” sign. The timing was strategic in coordination with a new store opening, in a new market, College Station, planned for July 2022; while also preparing for the company’s 30-year anniversary in January 2023.

Russell Ybarra opened the “The Original” Gringo’s in Pearland in 1993. The logo, at the time, was hand-drawn and painted on the side of the building. Over the years, Gringo’s Mexican Kitchen has gone through several different logos, its most recognized logo being that of the Vegas-style sign. “The Vegas-inspired logo got us through a chapter in our journey, and it was just time for us to move forward from that and create our own identity. We feel this new logo still provides the “wow!” factor of the previous logo that our guests have come to know and love.” said McKeon. “We will continue to have the same guest first mentality, focused on exceptional hospitality while serving the highest quality Tex-Mex at the lowest price possible.”

Gringo’s Marketing Team partnered with Houston-based creative and marketing agency, Norton Creative to create the newly designed company logo. For more information about Norton Creative, visit https://norton-creative.com.

Visit any one of the Gringo’s locations throughout the Houston area, or for more information about Gringo’s Mexican Kitchen, visit https://www.gringostexmex.com.

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